DIRS.INFO The most relevant business & tech news

☆ Domino’s know its customers are tired of tipping. So it’s trying to encourage more tipping
▼ + stars: | 2024-05-01 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +4 min

Domino’s launched a promotion that rewards customers with $3 off a future online delivery order for every $3 or more they tip a Domino’s delivery driver. Domino’s “You Tip, We Tip” deal runs through mid-September. “Domino’s wants to say ‘thanks for the tip’ by tipping you back.”The promotional strategy serves several purposes for Domino’s. Tip fatigue is a problem for both Domino’s delivery drivers, who make a meaningful portion of their income from tips, and Domino’s business model. Domino’s delivery drivers’ pay is linked to tips.

Persons: Domino’s, Tip, “, ”, “ Domino’s, Kimberly Whitler, RJ Hottovy, “ It’s, ” Domino’s, Jayaraman Organizations: New, New York CNN, Domino’s, University of Virginia’s Darden School of Business Locations: New York, Florida

NEW YORK (AP) — Super Bowl Sunday is here — and, as always, there's a vast roster of advertisers ready to vie for fans' attention during game breaks. Airing a Super Bowl commercial is no easy feat. “This Super Bowl is a blast from the past. She added that “everything old is new again,” with successful Super Bowl ads or messages from the past making more returns this year. Of course, not all advertisers release their ads ahead of the game, so there will be surprises on Sunday.

Persons: ”, Linli Xu, Christopher Walken, Kate McKinnon, There’s, Jennifer Aniston, David Schwimmer, Uber, Judy ” Judy Sheindlin —, Gina Torres, Rick Hoffman, Sarah Rafferty, Patrick J, Adams, Gabriel Macht, Kimberly Whitler, “, Taylor Swift Organizations: University of Minnesota, Sunday's San Francisco 49ers, Kansas City Chiefs, CBS, Paramount, BMW, University of Virginia’s Darden School of Business, Mobile Locations: Sunday's, Labrador

☆ Super Bowl Ads Ditch Politics for Celebs, Taylor Swift and AI
▼ + stars: | 2024-02-08 | by ( Feb. | At A.M. | ) www.usnews.com time to read: +4 min

By Sheila Dang(Reuters) - Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the big game to promote social causes. While high-priced Super Bowl commercials often play for laughs in trying to make an impression, the flashy productions can also reflect the national mood. Budweiser in 2017 used the Super Bowl to depict Anheuser-Busch's founder making the journey from Germany to America in 1857, encountering xenophobia and discrimination along the way. NONPROFITS GET IN ON THE GAMEWhile corporations may steer clear of potentially divisive issues, at least two nonprofits have announced Super Bowl ads. People for the Ethical Treatment of Animals (PETA) will air a tense anti-cheese commercial featuring actress Edie Falco and a mother cow in distress.

Persons: Sheila Dang, Taylor Swift, ”, Kim Whitler, Lionel Messi, Swift, Travis Kelce, Charles R, Taylor, “ It's, ” Taylor, Bud Light, Light Genie, Dana White, Hall, Peyton Manning, Todd Allen, Whitler, ” Whitler, Robert Kraft, Clarence B, Jones, Martin Luther King Jr, Edie Falco, Bill Berkrot Organizations: University of Virginia’s Darden School of Business, Procter & Gamble, Budweiser, Anheuser, Clydesdale, Super Bowl, NFL, San Francisco 49ers, Kansas City Chiefs, Chiefs, Villanova University School of Business, Swift, CBS, UFC, Hall of Fame, Google, Foundation, Combat, New England Patriots, Clarence, Animals, PETA Locations: Germany, America, Israel, Austin

☆ AI is a concern for writers. But actors could have even more to fear
▼ + stars: | 2023-07-18 | by ( Chris Isidore | ) edition.cnn.com time to read: +7 min

New York CNN —How many actors does it take to make the movies and shows produced by studios and streaming services? SAG-AFTRA, the actors union that has had 160,000 members on strike since last week, is afraid that artificial intelligence will lead to far fewer employed actors in the future. And winning limits on AI is an issue for the Writers Guild of America, which has been on strike against the same studios and streaming services since May 2. The fight over virtual actors and performancesComputer-generated imagery, or CGI, to create virtual actors and extras is somewhat old hat in Hollywood. “The actors and writers, they’re kind of a canary in the coal mine,” said David Gunkel, a communications professor at Northern Illinois University who tracks AI in media and entertainment.

Persons: ”, Fran Drescher, AFTRA, Tom, “, Duncan Crabtree, AMPTP, don’t, Anthony Palomba, wasn’t, Nancy Marchand, Tony Soprano’s, HBO’s, Rowan Curran, Forrester, Joshua Glick, Bard, University of Virginia’s Palomba, “ I’m, Andrea Schneider, Goldman Sachs, David Gunkel Organizations: New, New York CNN, SAG, Writers Guild of America, Alliance, Motion Pictures, Television Producers, University of Virginia’s Darden School of Business, University of Virginia’s, Cardozo Law School, Northern Illinois University, UPS Locations: New York, Hollywood, Ireland

☆ How AI’s astonishing productivity gains could help curb inflation
▼ + stars: | 2023-07-12 | by ( Hanna Ziady | ) edition.cnn.com time to read: +7 min

Experts say the technology will help address a steep and prolonged slowdown in productivity growth in many Western economies, which has kept businesses’ costs higher than they would otherwise be and made inflation harder to tame. “AI has huge potential to increase productivity,” BlackRock CEO Larry Fink said at the company’s Investor Day last month. Productivity gains in Europe could be similar, albeit slightly smaller, Brynjolfsson told CNN. In some cases, productivity gains could be achieved sooner. That’s because most generative AI tools live on the internet — “the technology we already have on our desks” — making them widely accessible, Brynjolfsson said.

Persons: chatbot, —, Smart, Hannes P Albert, Bill Gates, Larry Fink, Erik Brynjolfsson, ” David McMillan, ” McMillan, Hollie Adams, Neil Shearing, Martin Neil Baily, Anton Korinek, Brynjolfsson, Goldman Sachs, ” Organizations: London CNN, Microsoft, BlackRock, CNN, Stanford University, Organisation for Economic Cooperation, Development, OECD, University of Stirling, Bloomberg, Getty, “, National Statistics, IBM, Capital, Brookings Institute, University of Virginia’s Darden School of Business, America, Productivity, Google, SAP, Goldman Locations: East, Scotland, London, United Kingdom, United States, Europe, Wimbledon

☆ Elon Musk has upended Twitter’s business. Here’s how he could fix it
▼ + stars: | 2022-11-22 | by ( Clare Duffy | ) edition.cnn.com time to read: +9 min

The Tesla CEO has previously said he “hates advertising” and, as Twitter’s owner, professed a desire to make the company more reliant on subscription revenue than advertising dollars. Twitter has always struggled to turn its outsized influence in media, politics, and culture into a highly successful advertising business. Twitter’s advertising business has long been smaller than that of rivals like Facebook, in part because it didn’t offer the same level of user targeting. To successfully overhaul Twitter into a thriving subscription business would be to buck the trend of many other media properties that have struggled with the model. Twitter’s ad woesWhether he likes advertising or not, the business made up 90% of Twitter’s revenue prior to Musk’s takeover and replacing it won’t be an immediate shift.

Search resuls for: "University of Virginia’s Darden School of Business"

6 mentions found